This business card was created for Alisha Madden, a party planner. The color palette used was inspired by the earthy themes of parties that are often put on by Madden’s planning service. Black, white and mint green are all primary colors that are typically used by the party planner. The details on the card were added to emphasize the themes that Madden leans into. The typography used on both the front and back of the card was chosen carefully. I chose a typeface that resembled handwriting, to create a fun, “girly” look. The typeface on the back side of the card is more modern, and accompanies the other font. I hope to make some more business cards like these in the future.