The SURF’S UP campaign is a result of a branding project. The campaign for this project was to raise money for childhood cancer through putting on a concert in the Smith Mountain Lake, Virginia area. The colors in this palette are bright, fun and look good together, in hopes of creating a fun vibe for these pieces. Blue, orange, yellow and red are all colors that I consider to be special to the months of summer. The slogan #AreYouInItToLiveIt? leans in particularly to the campaign, taking a stance and asking attendees if they are ready to help raise money to end childhood cancer. All of the graphics created for this project are related to the theme of summer and concerts.