The Menton Lemon Festival branding project was created off the idea of the Lemon Festival that took place in Menton, France in 2023. This project has seen many revisions and edits throughout its time. Originally, there was just one lemon in the center of the poster, rather than multiple lemons falling from the top of the page. The color palette chosen for this project was inspired from just playing around with various color combinations and seeing what would look best. The lemons being the main focus of each branding component was intentional, as it serves as a main focus point, representing what the overall project is about.